What Is a Local Rewards Program and How does it Help Businesses?

As the old saying goes, you start at the top, and that means you have to have a great reward program in place before you can hope to manage your business. And while there are many ways to create your own local rewards program, some businesses will benefit from having a third party provide guidance on how to start their own program.

What is a Local Rewards Program?

A local rewards program is a subscription or subscription-based loyalty program that’s offered by local businesses, including most hotel and foodservice providers. A number of different brands are available through subscription-based loyalty programs, including American Express, Chase, Discover, and MasterCard. You can find a list of leading providers of local rewards programs, including the ones we’ll discuss here, here, and here.

How to Start a Local Rewards Program: The fundamentals

To create the best local rewards program, you need to make sure you have data to back up your claims. You can start by looking at the types of products and services your customers buy. Are they primarily looking for products that have local rewards? Or are they more interested in products that have a global price war?

Why is local rewards program important?

When a company starts a local rewards program, it signs up customers in the area. If a business doesn’t accept the points as payment, the customer is supposed to complain to the authorities. The receipt of a local reward points transaction will show up as a local reward point, and the customer will be able to use that point to make future purchases at that business.

Tips for beginning your own local rewards program

First, understand your core business values. What are your priorities for your program? What are the things that make your business stand out from the rest? If you’re able to arrange for one-on-one meetings with local business owners and other stakeholders to discuss your program, you can quickly create a vision and plan for your own local rewards program. Secondly, make sure you have a clear definition of what your program is. What exactly does it aim to accomplish? What does it not aim to accomplish? This will help you to outline your program at a glance and create a clear path for implementation. Next, begin the marketing phase. It’s important to begin your marketing efforts as soon as possible. You don’t want to wait until the very end of the business year to begin marketing your product or service to your customers.

Best practices for implementing a local rewards program

To help you get started, here are some best practices to keep in mind as you plan out your own local rewards program. – Be inclusive. If you’re looking to create a local rewards program, welcome all types of customers and businesses. Be open and transparent about what kind of program you’re creating. This will help you to attract customers and build loyalty. – Be specific. When you’re creating a local rewards program, be specific about what challenges you’re facing and how you’re trying to solve them. This will help you to make sure that each activity in your local rewards program is addressed head-on and addressed directly to the customer.


For many businesses, starting their own local rewards program is dream come true. You can start the program and start working towards your ultimate goal of creating a loyalty program that reaches out to your customer base with specific rewards offerings. Once you’ve got your down-line, it’s time to get started. The process of starting your own local rewards program is similar to any other business, with some exceptions. The key to success for your local rewards program is to identify your core business values and prioritize them as you would any other product or service.

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