Despite having hundreds of different digital marketing strategies, social media has proven to be the best tool out there for digital marketing. It makes custom targeting of potential customers a breeze and enhances businesses’ ability to communicate directly to their target audience. As if that’s not enough, it can provide access to billions of potential customers all over the world, as well as increasing conversions and sales, all at a lower cost than most marketing channels. Virtually everyone is on social media every day, and businesses must go where people are. It’s no longer a question of whether you should build a presence on social media, but rather which platform to use. Here are some of the best options you should consider:
With over 2 billion monthly active users, Facebook is used by pretty much everyone in the world. You can target your audience by gender, interests, age, employment, purchasing behaviors, and so on. Plus, it is home to many groups where people of specific interests congregate. Most content format, including text, videos, images, and even stories works excellently on it. Keep in mind that the Facebook algorithm gives priority to content that sparks conversations. In addition to great content, how else can you make potential customers notice your business? Well, through Facebook advertising. While you may need to budget for Facebook ads, you can rest assured of significant ROI. Ensure your content is mobile-friendly as about 95% of Facebook users access it via the mobile app.
Instagram is the best social media platform to use if you’ve got a visual product. Users expect high-quality images and video content that tell a story. As one of the youngest social media platforms, the majority of its users are young people. This makes it perfect for businesses that target millennials and teens. It also tends to have a more significant following in urban areas, which makes it more ideal for companies that focus on fashion and tech. Also, women are statistically more active on this platform than men, which makes it the right platform if your product is unique to women. Be sure to focus on Instagram influencer marketing, although Instagram also offers paid advertising options.
This is another image-centered social media platform. It’s a place for businesses to share visual content while developing brand personality with aesthetically-pleasing, unique pinboards. They say a picture is worth a thousand words, but on Pinterest stunning product photography can be worth a thousand, if not a million, sales. Statistically, about 85% of Pinterest’s users are female. If that’s your target audience, you need to build a presence on Pinterest. Businesses that generally produce beautiful and stunning photos such as decor, fashion, travel, art, and wedding will do better here.
This is the number one place for sharing video content. YouTube is the second largest search engine after Google and has over 2 billion monthly active users. This platform is also owned by Google, meaning it has access to Google’s advertising platform that you can take advantage of. Quality videos are more likely to rank top on Google’s search results, making it easier for potential customers to find your business. Music and comedy do particularly well on YouTube. But you can also create instructional videos, product reviews, and other similar kinds of content on this platform. People can’t resist YouTube when they want to learn, and that’s how you get them!
Unlike the above social media platforms, which are mainly ideal for B2C business, LinkedIn is typically a good choice for B2B business. It can help you build authority for your brand, establish you as an industry expert, and promote your business. Your primary purpose on this platform will be to form business connections. Consider it your online resume where you can list your business’s core objectives, skills, products/services, as well as recommendations from customers. A good profile will see you win incredible business offers.